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Profiting After The Sale

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Profiting After The Sale  is an e-book tool. I guess that it almost goes without saying no matter what your business is, if your job is selling, you want to make sales. To go further, you need to make sales in order to survive — making sales is your lifeblood and the reason that you get out of bed in the morning. I know this because, before I got involved in the online business world, I spent many years selling all sorts of goods and services in the real world to bricks and mortar’ businesses. I was even fortunate enough to work in many different countries doing the same kind of work, so I have managed to learn quite a bit over the years.

An appallingly high number of fresh salespeople seemed to spend all of their time chasing around trying to find new customers rather than focusing the appropriate amount of time and attention on their existing customer base. There are many parallels here between the world of offline business and what many millions of people all over the world are doing daily online to generate an income.

Table of Contents:

Chapter 1: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Chapter 2: The #1 tool that every successful online business uses . . . . . . . . . . . . . . . . .5
Why the right choice is vital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Chapter 3: Your first after sale opportunity – ‘upsells’ and initial ‘One Time Offers’ . . . . . . . 13
Upselling an additional product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Upsell product considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Upselling an improved license . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Overcoming your own ‘upsell objections’. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Using an OTO as your upsell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Chapter 4: Cross selling to your list . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Mailing frequency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Special offers and additional OTOs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Incentivize your customers to help spread your message . . . . . . . . . . . . . . . . . . . . . . . . 24
Chapter 5: If you are an affiliate marketer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Chapter 6: Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32


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