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PPC Marketing For Beginners

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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is click. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine marketing is one of the most popular forms of PPC. It  is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads.

These are usually place close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page. PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website. Pay per click advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.


Pay per click gives way in advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

Table of Contents:

1: How to Make Your Business “Click”
3: How to Create a Profitable PPC Campaign Management
4: PPC Bid Management
5: The PPC Appraisal Program
6: Cash and Pay-Per-Click Affiliate Programs
7: In Closing: To SEO or To PPC?

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