You have heard the saying that the money is in the list – right? Well, the money is in the list – if you have first managed to built the right kind of list building!
If you are interested in the subject of List Building, chances are you have a product or service you’re trying to sell or you are an affiliate trying to sell someone else’s products. Either way, you’ve come to the right place. We are going to show you several ways to build that perfect list. So that you can finally make the kind of money you’ve always dreamed about.
They say that the money is in the list, and they’re right. Now you’ll be able to make the money you want to make and you’ll be able to do it time. And again because you’ll have a list of dedicated buyers who will look forward to every communication you send.
But before we get into these winning list-building techniques, it’s important to go over the reasons for building lists in the first place. It’s pointless to build a list, after all, if you have no game plan in place once you’ve completed that list.
Why Build a List?
When you set out to build a list, you are hoping to gather the names and email addresses of dedicated subscribers and prospects. You’re hoping to gain instant access to customers and also to build a following of readers for your ezines and articles, or whatever game plan you have in mind.
However, these days it’s not easy to get people to part with personal information. There is so much spam out there that people have become wary of anybody who asks for their names and email addresses. For that reason, you are going to have to convince people they should offer this information to you. The most effective way to do this is by building trust as well as value. You must give them a good reason to part with their personal information.
You must make them believe that you will never share their information or use it for nefarious reasons. They must believe that all you want to do is give them the information they seek. To do this, they must see you as an authority over your particular niche. And that’s just what we’re going to teach you how to do.
When you build a list, you are creating a dedicated following. These people, if you do everything correctly, will eagerly await your next communication in which you offer them the next great product or service that they’re sure to be interested in.
The Spam Problem
I don’t have to tell you just how much spam there is out there on the internet. Right now, for example, my spam box has 4,000 messages that my email provider instantly filtered and separated into its special folder. Yet, I still get plenty of messages that I have to select as spam because the email filter doesn’t pick them up. These spam messages are pretty easy to spot. I, like many people online, have become quite good at eyeing spam messages. Keeping that in mind, a word needs to be said about spam in the context of list building.
Once you learn and apply the information in this book and you begin to build your own list. Be careful of the communications you send to the people on that list. You must send quality information and you must be yourself. People can smell spam a mile away these days and so you will want to carefully craft every email you send out so that it’s not deleted outright.
Squeeze or Landing Pages
A squeeze or landing page is a page that people have arrived at by clicking on a pay per click ad. A link on a website, a banner ad or even from doing a keyword search. Your goal with a landing page is to get people to take action. You either want them to click on a buy button, sign up for an affiliate program. Buy an e-book, sign up for a free e-course or subscribe to a newsletter.
When you have a product or service to sell. You have to have a way to introduce that product to people. This is very effectively done with a landing page. However, you cannot just throw together a page and then expect people to flock to it and buy what you’re offering. You must put thought and effort into the website so that you look credible. Your site must be rich in content. If it’s not, people are going to become annoyed and your reputation may even become tarnished.
Finally, you must convince them to give you their information. You must tell them exactly what you’re offering. What you plan to do with their information (such as send them a newsletter). And you must let them know that their information is being compiled in a list. The more honest you are with your subscribers, the better they’ll react when they receive your first communication.