Let’s make money online: How often have you been told that working for the man is the only means of survival? Those who lived prior to the internet age had far fewer choices in life. Even today, people work long intense hours in order to pay their bills. Kids go to college in order to specialize in one specific field to help increase their chances of making a respectable living once they enter the workforce.
What Is Internet Marketing?
Internet marketing is now called so many other names – e-marketing, web marketing, i- marketing, digital marketing, online marketing and the like. However, in plain and simple language, it can be defined as the marketing of one’s products or services that a business or person offers through the use of the internet.
This type of marketing encompasses a very broad area of the subject as it also includes many types of marketing strategies like e-mail and wireless media marketing. Under this general scope of internet marketing also falls the aspects of ECRM. Or electronic customer relationship management and digital customer data.
Why is internet marketing a big advantage to many businesses?
The world wide web has given us many unique and essential benefits. This technology enable the entire world to be connect with each other in a matter of seconds. In terms of online businesses, the internet has provide a global portal in which goods and services can be sell and buy by almost anyone and in any part of the world.
With internet marketing, all types of businesses have enjoyed the lower costs of information dissemination and advertisements. The internet’s interactive nature has benefited business marketing through instant responses. And its ability to elicit them in the fastest way possible. Furthermore, internet marketing has tied together all the aspects of creativity, technicality, advertisement, sales and product development.
With its inexpensive cost, internet marketing has also enabled businesses to save on their means of reaching their target market or audience. Through a small fraction of the cost of traditional advertisements. Businesses can further allow their customers to conduct research and eventually purchase their products in the most convenient way. This also makes them more appealing to their clients. Because they can provide results in a very short span of time.
1. Affiliate Marketing
Affiliate marketing is an online practice wherein a business rewards an affiliate for the visitors or customers brought in by his marketing efforts. The rewards are either cash or gifts and are given for either an offer completion or site referral. In this process, there are four players – the merchant, network, publisher and customer. Recently, this market has grown complex with the secondary players like affiliate management agencies, third party vendors (specialized) and super-affiliates. It works by simply using the affiliate’s website to drive traffic to the merchant’s own site. Or to allow visitors to be forward to the merchant’s main web page.
2. Article Marketing
Article marketing is an online advertising strategy used by many businesses to market their websites. Products or services by writing short articles that are relate to their industry. It is the practice of posting these keyword-focused writings on article syndication sites that have a good readership following. These articles will then be distribute and publish in the marketplace. Many opine that article marketing is an essential element in any internet marketing strategy. These articles have the intention of providing information and entertainment to online users. Typically these articles have a resource box or bio box that indicates the references. And contact information of the writer’s business. The resource box may also contain a link back to the website that the author is promoting in order to attract the readers to visit that website.
And much more…