If you’ve never heard the terms ‘web 2.0’ and ‘social Marketing’ then you have either been living in a cave for the past six months. Or you are brand new to internet marketing. The good news is whether you are familiar with these terms or not you can begin today (as in right now!). To break into the future of profitable internet marketing and jump three steps ahead of your competition!
What Are Web 2.0 And Social Networking?
Web 2.0 and Social Networking are interchangeable terms that are used to describe interactive environments and communication strategies applied on the Internet.
Web 2.0 is a general term applied to any website that reacts to the input and activity of its users. Such as a blog, a MySpace profile, a forum, or a Squidoo lens.
Social Marketing is best define as the regular interaction of people for some common cause. Of course there is really nothing new about social networking. And it’s something many of us do every day offline, especially in schools or in the workplace. But as a marketing trend this concept is growing more and more popular online.
This is because unlike most high schools, colleges, or workplaces, the Internet is filled with millions of individuals who are looking to meet other Internet users. And develop both business and personal relationships.
So a Web 2.0 resource, or social networking site can exist on the basis of anything from hobbies, religion, education, business, or politics. And the idea behind getting involve in such a site is to meet new people who fit into one of two categories:
1. People who have something you need.
2. People who need something you have.
Using Social Networking Websites to Promote Your Business
The goal of business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert their target audience of its existence, right? Customer cannot buy a product or a service if they don’t know about it.
Although social Marketing websites are traditionally focus on those that would like to make online friends. Or develop online relationships, there are networking sites that are design for business owners. These websites will not only allow you to share your business information with other business owners. But will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information. But you could also walk away with a new business partner or several new loyal customers.
Why Social Networking Sites Are So Popular
It’s no secret. Social Networking sites have seen an explosion of popularity over the last year.
Again, there is nothing new about networking as a means to grow your business. This is exactly why people join the local Chamber of Commerce and similar organizations.
But the fact that the practice is now becoming so popular on the Web is really exciting. It represents a shifting in the way Internet users think. And a change in the way people are going to be finding what they are looking for in the years ahead.
When is the last time you searched for something on one of the major search engines and ended up extremely frustrated with all of the irrelevant results? It happens to me a lot.