Product Description

People are quickly looking at methods that can add to their income or, looking at the rate at which people are becoming unemployed today, securing a means of livelihood. In such a scenario, network marketing is quickly emerging as the world’s leading business model. Let us take a look inside if this will work for you.

Why Network Marketing Is so 21st Century

There was a time when network marketing was considered to be quite banal. This business model has been existing since over a century now, and for most of its history, people have looked down upon it as everything ranging from a futile exercise to a scam. However, today, with the kinds of tools we have access to, and the changing global scenario and people’s mentalities, network marketing has secured a newfound respect.

Today, you will find companies listed on Fortune 500 lists conducting their businesses through network marketing. You will find analysts of the Wall Street heaping praises on MLM models. In the 21st century, it is beyond any question that network marketing is not just an accepted but even a coveted business model. For who wouldn’t like to sell their products to a great majority of people without needing to spend millions on advertising and through the strength of verbal recommendations alone?

It is not just the desire that indicates the growing popularity of network marketing in the 21st century, we also have figures to show. Duncan Maxwell, the editorial director of Network Marketing Lifestyles puts an estimate that the annual turnover of all network marketing businesses in the US is 20 billion dollars. The figures obtained from the Direct Selling Association at Washington D.C. corroborate this figure. It is also estimated that, just within the US, there are about 8 million people working at different levels in network marketing.

The Recession and Network Marketing

Since 2007, the world has been seeing an economic downturn. Things haven’t been so miserable for more than 50 years now as they are today. People have started losing jobs, companies are trimming as many employees as they can, people are tightening their belts and suddenly there is a growing demand for financial security options such as insurance and medical policies. Everyone, everywhere in the world, is hit by the recession in some way or the other.

And the consequences are going to last a while. Analysts predict this recession won’t tide itself over completely till at least 2012.

It is actually not surprising that, in these troubled times, people are looking at network marketing options. There is more than one reason for them to do so.

Low Investment

You don’t have to put a lot of money when you are starting out with any network marketing opportunity. Basically, you might have to buy a kit which usually doesn’t cost much. This starter kit contains the product that you will be promoting and various kinds of instructional material. Even if these kits are considered pricey, they won’t cost more than a couple hundred dollars.

Your Own Master

This is, definitely, an important incentive for people who are trying to get into such opportunities. When you are working within the network marketing genre, you are the master of your team, because you have built it. This is the team that you will nurture and develop. Now, compare that with a desk job where you have to strictly work under the diktats of your superiors and you will understand why network marketing has become so popular today.

High Money Potential

When you are working on building a network that sells, you are also creating various streams of residual income. You are developing your network in such a way that it keeps generating money for you. Usual desk jobs don’t give you that privilege. There, you earn only as much as you work.

Low Risk

The risk is low. You don’t have to worry about getting fired. The companies themselves are more stable because they have bigger reserves. Note that they save millions of dollars which other companies blow away in the form of advertising expenses. For network companies, their networks are their greatest strength.