Product Description

Marketers Doctrine: I understand how frustrating it can be when it comes to building your own online business. Not sure of what to do, where to start, or even whether working online is something you will be able to be successful with, it’s easy to see why so many entrepreneurs give up on their dreams of making money online.

Internet Marketing Intro

I remember just how frustrating it was venturing into the Internet Marketing industry.

Every Internet Marketers claimed to be the „very best‟, and their methods were the “only ones worth following‟. I really had no idea what to do, who to believe, or where to turn for sound advice without being led around on a very short leash., with my credit card seemingly always in my hand ready to purchase the next „map to nowhere‟.

The money I spent trying to find the missing pieces, the lost chapters of what I believed to be the Blueprint to online success, nearly sent me to the poorhouse, and in the end I was still at square one, with only a slight idea of what direction to take.

Sure, I knew a bit more than when I started out. I could now construct a decent website, find potential buyers, make a few dollars from affiliate marketing and set up a Google ad campaign that was somewhat effective, but always extremely costly.

Stepping Stones: Getting Started

As a newbie, the first step you must take is to evaluate your own skill- set, what you can bring to the table, how you can put your own unique twist on existing products, and how you can harness your own creativity to eventually create new products all your own that have never released before OR if they have, you will offer them in a whole new way, while adding additional value to each and every single one.

One of the things I have seen many, many times, are newbies venturing into the industry and cloning the actions of those who are seasoned and seemingly knowledgeable.

From robotic responses, to cut and paste answers straight from the text book of “Marketing 101”, they try their hardest to replicate the brand of others, and with it, entire personalities and back-stories are created that stretch the imagination and to the more seasoned, sound absolutely ridiculous.

Remember, You can ruin a reputation faster than you can ever create one.

You are going to avoid making this mistake, because instead of trying to be exactly like the experts you may look up to. You are going to focus on creating your own signature brand. Something that people come to know you for, and remember you by.

Think about the top names in the industry. Each and every one of them, whether they use their real names. A variation, alias, or a fictional character altogether, are known for specific things.

If you do not brand yourself as an expert in a specific niche. You become the Jack of all Trades, the Master of None and people will NOT remember you. Or ever recognize you as an authority on a specific subject.

This is a very important thing to consider, so don‟t overlook it. People have failed miserably because they entered the Internet Marketing world believing that they could be the resident know-it-all.

In addition to branding yourself this way, you also need to brand yourself as someone who is knowledgeable about a specific subject. You want to become the „go-to‟ guy/gal whenever someone asks about a certain topic.

Here are a few quick examples:

• If you think of John Reese, what comes to mind?
• If you have followed the Internet Marketing forums, your answer was probably traffic.
• And if you think of Paul Myers, you probably associate him with newsletters and writing.
• If you think of Michel Fortin, copy writing is most likely the very first thing that comes to mind.

You need people to associate your name and brand with a specific skill or market. In fact, this is the very first task you must complete as a newbie marketer.

Think about what you want to be known for, what skill you want to focus on. What media or niche market you want to dominate and eventually, become the expert in.

And much more…