Product Description

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be consider email marketing. The first step towards effective email marketing is obvious yet difficult for many. Actually finding the emails to market to. Doing this step wrong could not only result in not achieving any results in terms of sales, but may even land you in jail.

This is because there has been a recent crackdown by the Feds on what is known as „spam‟. Which is basically unsolicited email advertising. It can also refer to unwanted advertising on message boards and classified ads. Though it‟s usually the email variety that gets people in trouble. After you build up your email list, you are ready to actually write the emails. However, right before you start, you will need to decide if you want to send an HTML email versus an all-text one. HTML emails, which can be send through email marketing services or email software, (both of which will be discuss more in detail in Chapter Three), utilize HTML coding to make an email look like that of a web page. They contain graphics, interactive forms and clickable links.

The purpose of your email summarizes what your email is about. Most advertising emails will have the purpose of informing readers of their products or services. State your purpose in your first paragraph in your email. You could do it by simply saying: “The purpose of this email is:” or put it more towards the end of the first paragraph preceded by introductory sentences to arouse interest. Introductory sentences that capture attention can be quotes, humorous statements or compelling facts.

Table of Contents:

1: Finding the Emails
2: Writing the Emails
3: Sending the Emails Out
4: Keeping Track of Your Results
5: What to Promote through Email Marketing
6: Thank You